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Research papers

Posters

This research, which was claimed to be the first systematic attempt at poster audience measurement anywhere in the world, was based upon attention values, or audience recall. This was an attempt to measure the actual audience for posters rather than...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Don Leach, Michael St. C. Hannah
June 15, 1980
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Citation

Leach and Hannah (1980a, June 15). Posters. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/posters